Correct, focused and directed counseling, can lead to business and marketing moves aimed precisely at achieving the purpose at hand.
The opening sentence is full of very meaningful words: focusing, guidance, leading, move, business, marketing, marketing purpose. This is not a coincidence. The counseling process is very significant for the building of the business strategy, therefore, one must not belittle the importance of each step towards the purpose at hand. The initial purpose can be different in each business: constructing and strengthening the image, building an attribution to a winning group, highlighting a product or a unique service and changing the business branding.