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The art of voice - narrating / copywriting / production
At the entrance of a recording studio there is always a different kind of electricity in the air, and even more in a radio studio where the air is always "live".
In the radio phonic publication there are few interrelated elements which, when tied together, create the Magic of the medium itself: The anonymity of the announcer, the "color" of his voice, his tone and his voice range. As we try to translate a creative concept to the radio phonic medium, the translation must include all the known publication components – short copywriting that is unique and easy for the ear, a sound that will express the general concept of the campaign and the one person that replaces all the other component's of the visual campaign- designing, graphics, art, outlining of the message in a unique way –the broadcaster.
Here are a few voice works. All the jingles and broadcasts were produced and musically composed at UR C, except from the channel 1 promo.
'Reshet Bet' (95.5 fm)
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